SEO is one of the most talked about, searched for and read about topics for web entrepreneurs. Availing professional SEO services can thus be the key to escalate your business to new heights.
But, are you puzzled about the many misconceptions and myths floating around regarding search engine optimization? Well, it’s time you get a reality check!
Marketers are often faced with the challenge of educating themselves about every SEO update, adopting the best strategy accordingly and solving any reduction in organic traffic. And, since SEO has undergone numerous changes in the past years, many marketers are unsure of what’s important, what’s outdated and what will actually move the needle.
Wondering how to point out the SEO myths and debunk them? Read on to check out our handy guide!
SEO In Sussex: Few Common Myths You Should Leave Behind
1. Keyword Targeting Is Irrelevant After Google Hummingbird
Google Hummingbird changed the future of search forever. The update encouraged businesses for adopting a new mindset which will benefit the end-user. And experts who specialize in offering SEO Brighton believe that if the keywords are still appearing on Google’s first page, it indicates that they are still relevant. This is because, without keywords, you would never know the intent of the searcher.
2. Meta Tags Do Not Matter
Meta tags help webmasters provide search engines with information about their websites. They appear in between the opening and closing <head> sections of the HTML page. Post-Hummingbird, there has been a lot of debate about the impact of Meta keyword tags. But, the reality is that without the Meta description, Google may pull text from the page’s body like a preview snippet.
3. Paid Search Boosts Organic Results
There is no apparent co-relation between paid rankings and organic rankings. While organic search results come from index database, PPC’s sponsored links depend on your total investment. Through accurate data, paid search can help in defining and refining the keywords which you target organically. Thus, paid search can help in boosting the organic results, but not rankings.
4. Keyword Research Is Not Necessary
Specialists with years of expertise in offering SEO in Sussex believe that this is one of the greatest myths floating around. This is because, when it comes to blogging and content marketing, you cannot afford to ignore high-quality keyword research for your website. The use of relevant keywords in the content can even get you more clicks, making your website appear on top.
So what are you still here for? It’s time to avail SEO services and reap the exemplary benefits!
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