Using SEO In Brighton? Know The 3 Benefits Of Using Local Listings

4 Signs That Your SEO Company In Sussex Is Offering Effective Services

Marketers are often faced with the challenge of educating themselves about every SEO update, adopting the best strategy accordingly and solving any reduction in organic traffic. And, since SEO has undergone numerous changes in the past years, many marketers are unsure of what’s important, what’s outdated and what will actually move the needle.

SEO In Sussex: Few Common Myths You Should Leave Behind

Since a wisely crafted search engine optimisation campaign has a lot to offer, just outsource the service to a reliable SEO company if you don’t have the necessary skills, resources or time. Only an expert can craft a strategy that suits your business requirements and implements it. You can also try a DIY approach if you have a limited budget. Try to power your website by WordPress as this SEO friendly platform can be customised easily.
If you have finalised your decision to design your company’s website using WordPress, there are a few mistakes you should try to avoid if you are a beginner. Even a small mistake can become the reason behind major ranking issues and can do more harm to your business than good.

4 Common Mistakes To Avoid If You Have Just Started SEO In Brighton

• Unable to Submit A Sitemap
  Everyone professional offering SEO in Sussex is aware of the importance of creating and submitting a sitemap if they are willing to attain a top rank in Google search. A sitemap makes it easier for the preferred search engines to index and crawl on the web pages and accordingly determine the type of content on your website. A beginner can easily create a sitemap by using Yoast SEO plugin but ensure that you have enabled it before creating.
• Not Changing The Time Zone Settings
  Remember to set the time zone before your website goes live. You can make the necessary changes in the time zone by clicking on the General section on the settings.  Often beginners forget to make the changes and schedule a post to be published on a specific date and time. As a result, the post doesn’t get published at the time or date you are expecting it to. Checking the time zone settings before scheduling a post helps in publishing it in a timely manner.
• Forgetting To Link Logo To Homepage
  Though linking the logo of your company to the homepage of your website isn’t a daunting task, still there are a few who forget this. Not only should you ensure that the logo is placed at the top right corner of the website but also link it to the homepage. One of the primary benefits you can reap by linking the logo is that it boosts your internal linking strategy and customers can navigate through the site easily.
• Not Publishing Content Regularly
  Once the WordPress website customisation has been completed, your next task is to start updating it using engaging and unique content. Search engines prefer sites with new content and keep coming back to index the pages. The search engines will crawl less if the site and its content are static. If you don’t have sufficient time to publish informative content on the site regularly, let a reliable company offering SEO in Brighton shoulder this responsibility.

4 Latest Strategies And Techniques You Should Adopt For SEO In Sussex

• Decrease The Loading Time Of Your Website
  Since the loading time of a website is one of its major ranking factors, taking the necessary steps to increase the site loading speed is more beneficial than you think. Users don’t have much patience or time nowadays and this is why they abandon a site if it takes more than 3seconds to load. The best way to improve the loading time of your website is by optimising the formats and getting rid of those pointless data and loose links.

  
• Create A Mobile Friendly Website
  
  With advancement in technology, a majority of the internet users prefer surfing the net using their smartphones and this is why Google prioritize mobile responsive websites. So, if you are willing your site to attain a higher rank in the Mobile Search Engine Results, just ask the professional offering SEO in Surrey the various benefits you can reap by creating a mobile-friendly website.

  
• Update Old Blog Posts Before Republishing
  
  Not only do users prefer seeing updated content but even Google shows updated content with a focus on improved consumer experience. You can easily achieve this by updating your existing content before republishing them. Every professional offering SEO services in Sussex and Surrey is aware of the fact that publishing updated content can enhance your organic traffic by almost 30%. Though you can also create new content, the former will help you to save time.
• Use Long Tail Keywords
  
  The importance of long-tail keywords can never be denied as they specifically state the products or services you are offering, thus helping you attract the target audience. Though it is true that long-tail keywords have lower search traffic, they offer a greater conversion rate during SEO in Sussex. The longer and specific will be your keyword, lesser will be the competition you have to face. These keywords are more vital for companies who have just started their SEO campaigns.