Since a wisely crafted search engine optimisation campaign has a lot to offer, just outsource the service to a reliable SEO company if you don’t have the necessary skills, resources or time. Only an expert can craft a strategy that suits your business requirements and implements it. You can also try a DIY approach if you have a limited budget. Try to power your website by WordPress as this SEO friendly platform can be customised easily.
If you have finalised your decision to design your company’s website using WordPress, there are a few mistakes you should try to avoid if you are a beginner. Even a small mistake can become the reason behind major ranking issues and can do more harm to your business than good.
If you have finalised your decision to design your company’s website using WordPress, there are a few mistakes you should try to avoid if you are a beginner. Even a small mistake can become the reason behind major ranking issues and can do more harm to your business than good.
4 Common Mistakes To Avoid If You Have Just Started SEO In Brighton
- Unable to Submit A Sitemap
Everyone professional offering SEO in Sussex is aware of the importance of creating and submitting a sitemap if they are willing to attain a top rank in Google search. A sitemap makes it easier for the preferred search engines to index and crawl on the web pages and accordingly determine the type of content on your website. A beginner can easily create a sitemap by using Yoast SEO plugin but ensure that you have enabled it before creating. - Not Changing The Time Zone Settings
Remember to set the time zone before your website goes live. You can make the necessary changes in the time zone by clicking on the General section on the settings. Often beginners forget to make the changes and schedule a post to be published on a specific date and time. As a result, the post doesn’t get published at the time or date you are expecting it to. Checking the time zone settings before scheduling a post helps in publishing it in a timely manner. - Forgetting To Link Logo To Homepage
Though linking the logo of your company to the homepage of your website isn’t a daunting task, still there are a few who forget this. Not only should you ensure that the logo is placed at the top right corner of the website but also link it to the homepage. One of the primary benefits you can reap by linking the logo is that it boosts your internal linking strategy and customers can navigate through the site easily. - Not Publishing Content Regularly
Once the WordPress website customisation has been completed, your next task is to start updating it using engaging and unique content. Search engines prefer sites with new content and keep coming back to index the pages. The search engines will crawl less if the site and its content are static. If you don’t have sufficient time to publish informative content on the site regularly, let a reliable company offering SEO in Brighton shoulder this responsibility.
Since you are now aware of the common mistakes you should avoid once you start your SEO services, it’s time to approach an experienced SEO expert and ask for a few more tips. Also avoid some SEO fails if you have a small business.
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