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Thursday, 16 May 2019

Reap The Benefits Of Local Listings With SEO In Brighton
May 16, 20190 Comments
If you are willing to improve your Search Engine Optimisation without burning a hole in your pocket, it’s time you start using localisation. There are generally three ways through which you can utilise it. You can use it for your social media outlets, in your website or blog content or by ensuring that your business is on the local listings.

For someone not aware of the term yet, local listings are basically online entries comprising of your business’s name, address, phone number and other vital details. This is why local online directories are a lot more important than you think and can turn out to be really beneficial for your company.

Using SEO In Brighton? Know The 3 Benefits Of Using Local Listings

1. Improves SEO

One of the main reasons why business owners prefer using local listings is because it helps in adding an extra link to your site. The rank of your business will improve on the search engine pages and thus boost your SEO in Brighton. You can add your location on local listings which means you can attract those looking for a specific product or service in a definite geographic location. You will get more quality links which are generally preferred by the search engines.

2. Additional Advertising

One of the easiest ways to attract your potential customers and ensure that they show interest in the product or service you are offering is with extra advertising. Though there are various ways through which a business can be advertised, local listings will fit your business the best if it has a brick and motor component. If someone is looking exactly for some product or service you are offering, advertising it on local listings will bring the information about your business before them. As your company gets more exposure, your business will increase drastically.

3. Cost-Effective

If you have a very tight budget and can’t afford to advertise your business on all the famous platforms, it’s time you start using local listings. You can add information about your business on the local directories completely free of cost. This means you can reap all the benefits of marketing and advertising without spending too much time, effort or money. This is why there are a few companies who prefer utilising local directories inspite of having a flexible marketing budget.

4. Get More Reviews

Getting reviews for your business is indeed a daunting task. This generally happens because your customers are not quite sure where they can leave a review. Local listing directories have a specific area where customers can leave a review regarding your company. You can even share the site with your customers and let them know that they can leave a review there. In case you get a negative review, make sure you respond to those quickly. Instead of arguing with them online, respond more professionally and responsibly.

Since there are so many benefits of local listings, it’s time you start looking for a reliable company offering SEO services at a price which suits your budget.

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Monday, 10 December 2018

Identifying Reliable Companies Offering SEO In Sussex Has Become Easier
December 10, 20180 Comments
Every business owner is aware of the various reasons why SEO services have become so vital nowadays. The performance of your website is largely dependent on the organic search as they contribute to the visibility of your brand. With good SEO services, business owners can stay assured of better user experience. In fact, the easiest way to increase engagement, traffic and conversions is through local SEO.

Since the right SEO services have so much to offer, it’s time you start looking for a renowned company offering the service. This often turns out to be a daunting task for people in Sussex as there are numerous companies scattered all over. The best you can do is to look for the signs indicating that the one you are approaching is indeed reliable.

4 Signs That Your SEO Company In Sussex Is Offering Effective Services

1. Recommend Improvements
One of the primary reasons why business owners prefer approaching experienced companies for SEO services is because it is easier for them to recommend a few changes which can improve your site. For example, they might recommend you to start social channels like Twitter, YouTube, Facebook, Google+ or LinkedIn, add some more relevant content to the homepage, optimize all the content on the site, or launch an effective content marketing plan.

2. Can Show Results
Even if you don’t have much knowledge about SEO, it is the responsibility of the SEO executives working for you to explain what they are doing. Even if they can’t show first-page results, there are a few SEO tasks they should definitely undertake and provide you with a weekly or monthly report to show what they have done. They should conduct an audit for our site, link profile, content and homepage. They will assess whether your site needs any new content or you need to make changes in the existing one.

3. Your Revenue Increases
If the company you have approached for SEO in Sussex is not being able to improve your traffic but your revenue increases, you will know that you have made a wise investment. This is primarily because good traffic is more important than lots of traffic and the easiest way to identify good traffic is when your revenue improves. Getting more conversions is possible only when you can target the right audience and relevant longtail keywords.

4. Improvements In Ranking
Though every SEO company will assure rank improvements, not everyone can do so. Better ranks take time and a bit of strategy. You will know that your site is showing rank improvements when the target keywords are attaining a higher rank and your site is ranking in the first few pages of Google, if not the first. You also need to ensure that the higher rank your site has attained is consistent. If its position is dropping almost every day, it’s an indication that you need to start looking for another renowned company.

Since you are now aware of a few signs indicating that the SEO Company you have approached is reliable, it’s time you start looking for one in Sussex.
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Thursday, 20 September 2018

Time To Stop Believing & Following The 4 Greatest SEO Myths
September 20, 20180 Comments
SEO is one of the most talked about, searched for and read about topics for web entrepreneurs. Availing professional SEO services can thus be the key to escalate your business to new heights.

But, are you puzzled about the many misconceptions and myths floating around regarding search engine optimization? Well, it’s time you get a reality check!

Marketers are often faced with the challenge of educating themselves about every SEO update, adopting the best strategy accordingly and solving any reduction in organic traffic. And, since SEO has undergone numerous changes in the past years, many marketers are unsure of what’s important, what’s outdated and what will actually move the needle.
SEO in Sussex
Wondering how to point out the SEO myths and debunk them? Read on to check out our handy guide!

SEO In Sussex: Few Common Myths You Should Leave Behind

1. Keyword Targeting Is Irrelevant After Google Hummingbird
Google Hummingbird changed the future of search forever. The update encouraged businesses for adopting a new mindset which will benefit the end-user. And experts who specialize in offering SEO Brighton believe that if the keywords are still appearing on Google’s first page, it indicates that they are still relevant. This is because, without keywords, you would never know the intent of the searcher.

2. Meta Tags Do Not Matter
Meta tags help webmasters provide search engines with information about their websites. They appear in between the opening and closing <head> sections of the HTML page. Post-Hummingbird, there has been a lot of debate about the impact of Meta keyword tags. But, the reality is that without the Meta description, Google may pull text from the page’s body like a preview snippet.

3. Paid Search Boosts Organic Results
There is no apparent co-relation between paid rankings and organic rankings. While organic search results come from index database, PPC’s sponsored links depend on your total investment. Through accurate data, paid search can help in defining and refining the keywords which you target organically. Thus, paid search can help in boosting the organic results, but not rankings. 

4. Keyword Research Is Not Necessary
Specialists with years of expertise in offering SEO in Sussex believe that this is one of the greatest myths floating around. This is because, when it comes to blogging and content marketing, you cannot afford to ignore high-quality keyword research for your website. The use of relevant keywords in the content can even get you more clicks, making your website appear on top.

So what are you still here for? It’s time to avail SEO services and reap the exemplary benefits!

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Friday, 16 February 2018

Staying Away From SEO Mistakes In Brighton And Sussex Just Got Easier
February 16, 20180 Comments
Since a wisely crafted search engine optimisation campaign has a lot to offer, just outsource the service to a reliable SEO company if you don’t have the necessary skills, resources or time. Only an expert can craft a strategy that suits your business requirements and implements it. You can also try a DIY approach if you have a limited budget. Try to power your website by WordPress as this SEO friendly platform can be customised easily.
If you have finalised your decision to design your company’s website using WordPress, there are a few mistakes you should try to avoid if you are a beginner. Even a small mistake can become the reason behind major ranking issues and can do more harm to your business than good.

4 Common Mistakes To Avoid If You Have Just Started SEO In Brighton

  • Unable to Submit A Sitemap
    Everyone professional offering SEO in Sussex is aware of the importance of creating and submitting a sitemap if they are willing to attain a top rank in Google search. A sitemap makes it easier for the preferred search engines to index and crawl on the web pages and accordingly determine the type of content on your website. A beginner can easily create a sitemap by using Yoast SEO plugin but ensure that you have enabled it before creating.
  • Not Changing The Time Zone Settings
    Remember to set the time zone before your website goes live. You can make the necessary changes in the time zone by clicking on the General section on the settings.  Often beginners forget to make the changes and schedule a post to be published on a specific date and time. As a result, the post doesn’t get published at the time or date you are expecting it to. Checking the time zone settings before scheduling a post helps in publishing it in a timely manner.
  • Forgetting To Link Logo To Homepage
    Though linking the logo of your company to the homepage of your website isn’t a daunting task, still there are a few who forget this. Not only should you ensure that the logo is placed at the top right corner of the website but also link it to the homepage. One of the primary benefits you can reap by linking the logo is that it boosts your internal linking strategy and customers can navigate through the site easily.
  • Not Publishing Content Regularly
    Once the WordPress website customisation has been completed, your next task is to start updating it using engaging and unique content. Search engines prefer sites with new content and keep coming back to index the pages. The search engines will crawl less if the site and its content are static. If you don’t have sufficient time to publish informative content on the site regularly, let a reliable company offering SEO in Brighton shoulder this responsibility.
Since you are now aware of the common mistakes you should avoid once you start your SEO services, it’s time to approach an experienced SEO expert and ask for a few more tips. Also avoid some SEO fails if you have a small business.
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Thursday, 11 January 2018

Need SEO In Sussex? Time To Check The Latest Trends
January 11, 20181 Comments


Since digitization has nowadays become the latest trend, the importance of bringing your company online has enhanced in the last few years. Doing so is more complicated than you think as just creating an online presence for your business isn’t sufficient to capture the attention of your target audience. Such being the scenario, the best you can do is to take the aid of the latest SEO techniques and strategies to enhance the traffic to your website.
According to a survey conducted recently, using those techniques wisely and with the aid of a professional will help every business to improve their traffic and ranking drastically. Quickly improving the web traffic of a site is something every business owner wants and this is why following those techniques is a must.

4 Latest Strategies And Techniques You Should Adopt For SEO In Sussex


  • Decrease The Loading Time Of Your Website
    Since the loading time of a website is one of its major ranking factors, taking the necessary steps to increase the site loading speed is more beneficial than you think. Users don’t have much patience or time nowadays and this is why they abandon a site if it takes more than 3seconds to load. The best way to improve the loading time of your website is by optimising the formats and getting rid of those pointless data and loose links.
  • Create A Mobile Friendly Website
    With advancement in technology, a majority of the internet users prefer surfing the net using their smartphones and this is why Google prioritize mobile responsive websites. So, if you are willing your site to attain a higher rank in the Mobile Search Engine Results, just ask the professional offering SEO in Surrey the various benefits you can reap by creating a mobile-friendly website.
  • Update Old Blog Posts Before Republishing
    Not only do users prefer seeing updated content but even Google shows updated content with a focus on improved consumer experience. You can easily achieve this by updating your existing content before republishing them. Every professional offering SEO services in Sussex and Surrey is aware of the fact that publishing updated content can enhance your organic traffic by almost 30%. Though you can also create new content, the former will help you to save time.
  • Use Long Tail Keywords
    The importance of long-tail keywords can never be denied as they specifically state the products or services you are offering, thus helping you attract the target audience. Though it is true that long-tail keywords have lower search traffic, they offer a greater conversion rate during SEO in Sussex. The longer and specific will be your keyword, lesser will be the competition you have to face. These keywords are more vital for companies who have just started their SEO campaigns.

Since you are now aware of the latest SEO techniques, it’s time you approach a professional who can help you implement those!
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